Have you ever wondered why one season is filled with earthy tones and the next is bursting with neon? Or why suddenly everyone seems to be wearing wide-leg pants instead of skinny jeans? Fashion trends do not just happen. They are carefully observed, influenced, and often predicted long before they ever hit the stores. Let us walk through the story of how trends begin, where they come from, and how trend forecasting; especially the concepts of macro and micro trends; plays a major role in shaping the way we dress.

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